BOUND BY SNOW

MGG was founded on a promise of quality, an obsession with radical transparency, and a commitment to long term sustainability.

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Learn more about our approach to radical transparency here:

Go to www.mgg.ski

SR20/21_3_A

...we believed that the prevailing snowsports-wear apparel business model was inherently flawed and in direct opposition to the mountains that we love and the environment that supports them.
Therefore, our aim has always been not to follow the herd, but to try to demonstrate that there is a different way of doing things.

CHARLIE CAZALET

Commercial Director & Co-Founder

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INTEGRITY QUALITY

SUSTAINABILITY MEANS A BETTER TOMORROW

SR20/21_3_G

For me, sustainability is a process and not an end point, because there’s always more room for improvement.

FRIEDI FEIGE

Sustainability Manager

SR21/22_7_A

RADICALLY TRANSPARENT FROM DAY ZERO

The global apparel industry has been under the spotlight for many years, due to the negative impact that it has on the environment and society. When founding MGG, our aim was to create a new kind of brand that actively recognises and acknowledges its environmental and social impact from the very beginning, and which does everything within its power to minimise this impact, while creating value for its customers, and the suppliers and communities with which it partners.

PRICE VS COST

We want you to understand everything about your purchase, and not just the financial cost of our manufacturing and operations. Globally, the apparel industry is the 4th highest consumer of raw materials and water, and the 5th highest producer of greenhouse gas emissions. Furthermore, working condition transparency is sorely lacking. The environmental and social costs of our industry must not be ignored, and we’ll therefore continue to build on our Price vs Cost transparency initiative. In particular, we plan to expand it by developing a new ‘Radical Transparency Label’, which we’re aiming to integrate within as many of our future products as possible.

100% MADE IN EUROPE

While 60% of all clothing sold in the EU is produced abroad (mostly in Asia), we take pride in manufacturing 100% of our products in Europe. Such an approach allows us to ensure the premium quality of our products, to work in close cooperation with our suppliers, to guarantee that our suppliers’ employees enjoy fair working conditions, and to monitor our suppliers’ environmental impact.

FAIR WORKING CONDITIONS

Fair working conditions for our employees and suppliers are a cornerstone of our brand ethos. Our products are produced by people in Europe, only. We strongly believe in European manufacturing talent, as well as the capacity of its clothing manufacturing infrastructure to evolve and become increasingly more sustainable.

CARBON NEUTRAL

An in-depth assessment of the carbon footprint of our wider business operations, and also a strategy to reduce up and downstream greenhouse gas emissions, will take time to implement. We’re continuing to work on this in close cooperation with our suppliers and experts. For now, however, we’re reducing our greenhouse gas emissions with carbon offsetting. In partnership with Forestmatic, we’re planting a new tree in the tropics in Uganda with every single online and offline order, so as to fully offset the carbon footprint of every product that we sell.

GIVE BACK INITIATIVE

Our Off Piste . On Course give back initiative combines circularity and a social cause. When you’ve had enough wear out of your old gear, you can either leave it at our Verbier Store, or send it to us. We then work with charities such as Riders for Refugees to ensure that your donations will be distributed to people who are less fortunate than ourselves, and who need warm clothing every day to live and work.

GEAR WITH IMPACT

Component Sourcing

42% Europe

58% Asia

Recycled Materials

Carbon Footprint

36.08 Kg / 63.3 Kg

57%

of one tree’s carbon sequestration on a 5 year horizon

Kodiak Crossover Jacket / M

CHF 799.00

SR20/21_3_C

If big companies copy our way of working, this I will consider to be a huge success. I understand that businesses need to be profitable and need to grow. I’m not anti-capitalist, but I do believe that we’ve gone backwards over the past 40 years in terms of looking at businesses holistically as a win-win mechanism for communities, employees, and the environment.

THOMAS A. BATA

CEO & Founder

RADICAL TRANSPARENCY